There’s a Real Estate Sucker Born Every Minute
I will apologize ahead of time for the snarkiness of this post. Sometimes one must vent…
I was just thumbing through the latest issue of REALTOR magazine when I was reminded that real estate brokers are “suckers”. Every month I get this magazine and it is filled with advertisements for worthless gimmicks and tools and invitations to see this or that real estate icon. These items and services must sell or these companies wouldn’t continue to advertise in the magazine. In fact, I know they sell because I’ve been to the seminars and classes that are akin to old fashioned tent revivals. All you have to do is walk down the aisle and smack your $300-$2,000 on the alter to have instant lead generation and client contact management salvation!
Many a P.T. Barnum-like real estate celebrity has been born due to the ease with which agents are exploited. Mike Ferry, Joe Stumpf, Hobbs Herder… everyone in the business knows these names. Just employ a system or buy this gadget/marketing plan and watch your business start booming!
I hate things that prey on people’s egos and insecurity. And there is a TON of ego and insecurity in my industry.
Here’s a short list of things we don’t need in the industry:
- Moving trucks with gigantic pictures of us on the side
- Personalized Listing Radio Stations that give information about the agent or the home
- A $500 – $5,000 branding/marketing campaign that sends crap our clients won’t read so we won’t have talk to said clients
- A $40-$200/month lead capturing system that feeds us contact information for people that are annoyed when we call or just wanted to know if the yard was big enough for their dog
- Another charismatic guy/gal in a power suit telling us that all we need to do is ask for referrals from our clients to gain a never ending supply business
- Another article on how great social networking is for building your business
- Another over generalized auto-sent newsletter that talks about the Las Vegas, Phoenix, or non-relevant market when my clients live in Columbia City & Ballard
I think you get the picture. Death to overpromising!
Ahhhhh…. I feel better now.